Ash Pegram

A Melbourne based senior consultant with a background in digital, tech, CX and product management

Barker College

Product Strategy

Protected: Department of Human Services

Brand Experience, Brand Strategy

Protected: Kiwibank

Brand Experience, Brand Strategy, Customer Experience


Brand Strategy, Customer Experience, Product Strategy

Protected: Australian Unity

Brand Experience, Brand Strategy, Product Strategy


Customer Experience
Work Experience

I've been fortunate to work for some great companies...

Jan 2020 - Mar 2020
Product Lead @ Blackhawk Network
Oct 2017 - Oct 2019
Director of Digital and Experience @ Principals
Jan 2017 - Oct 2017
Director of Digital and CX @ VMLY&R
Feb 2016 - Dec 2016
Global Programme Director @ Wunderman
Jan 2014 - Feb 2016
Global Program Manager @ SABMiller
2011 - 2013
Creative Technologist @ McCann

and with some great clients.

More about myself

A digital and CX 'swiss
army knife'

A senior digital, CX and product executive with over 15 years’ experience in local and international markets.

Experienced specialist at ideating new digital initiatives, planning and running projects. A ‘T’ shaped skillset with the ability to think strategically but draw upon specific skillsets across project management, strategy and creativity.


Specific technologies I have worked with include:


  • Salesforce, Adobe, Sitecore, WordPress and Drupal

Reporting and analytics

  • Google Data Studio, DOMO, Tableau

Project management

  • JIRA, Confluence, MS Office

Design thinking

  • Trained in HCD and design thinking
  • Facilitating workshops
  • Design research

Branding and marketing

  • Communications planning
  • Brand strategy and planning
  • CRM journey mapping
  • Research and insights

Project management

  • Trained in Agile and PRINCE2
  • Budgeting
  • Resource management
  • Risk management
  • Consensus and relationship building

Let’s have a chat.

Mobile: +61 498 385 898