Kraft Philadelphia

Philly Love it Shamelessly

Spreading the love
philly.com.au

Cheesecake, pasta, frittata, nachos. Philadelphia cream cheese can star in a surprising number of recipes. After working with Philadelphia (KRAFT) on their new website, the Monkii team are experts on this creamy indulgence.

Angelic or sinful?
Kraft was looking for a new way to showcase the versatility of cream cheese. An interactive tool was devised that generates recipes based on user selections. On a simple slider, options such as: occasion, cooking time, product and ‘how are you feeling?’ (from angelic to sinful) can be filtered to present the perfect recipe.

This site is built with a custom Zend framework that allows for easy content management, with a responsive layout that beautifully complements Philadelphia’s brand.