Coopers’ Great Australian Playlist

As Australia’s largest family-owned brewery Coopers has a long and proud history of supporting our grassroots music scene and last summer they joined forces with Spotify to give a voice to Australian fans and celebrate the best of original Australian music.

Coopers Original Pale Ale drinkers voted for their favourite Australian song via a dedicated mobile-friendly website that had full access to Spotify’s 20 million plus catalogue via their API.

The activity also included a consumer promotion that rewarded Coopers Original Pale Ale drinkers with the chance to instantly win one of 1,000 Spotify Premium memberships.